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& Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - Brand News] Foreign media said, just recently, Nike also can open new stores in China, waiting for the emerging middle-class consumers flock to shopping. But this day is gone. Although already entered the Chinese market 30 years, this world's largest sporting goods manufacturer Adidas being more fashionable street wear and H & amp; M company cheap fashion stole the original customer. Worse Nike troubled inventory backlog, because the company had expected after the Olympic Games will be a surge in sales did not come true. reported that a year and a half ago, when Nike is flourishing in the Chinese market, the company expects to achieve annual sales to double in four years, reaching $ 4 billion. Today, Nike has said that sales in China are likely to continue to decline in the next two quarters, which will be five consecutive quarters of decline. ? Camilo Leon, an analyst in New York, said: "As a retailer, you have to become smarter now, more consumer education, and more globalized and everyone was forced to change. even more acute. " reported that, so far, Nike has faced challenges in China did not cause investors to panic, because sales growth in North America remains strong. Over the past year, the company's revenue in North America increased by 18%. Nike executives blamed the decline in sales in China, China's economic slowdown and changing consumer tastes. Nike spokesman Mary? Leimu Xi said the company still believes in its strategy to explore the tremendous growth potential of China is correct. Last fiscal year, sales in China accounted for only 9.6 percent of global sales of Nike, but the profits China region accounted for 25% of the world. However, Nike's growth momentum disappeared, inventories began to increase. Adidas also suffered the same problem, but the company earlier taken up to the strategy than Nike, to clear inventory. The summer of 2012, Nike stock grew significantly faster than sales growth. In the previous fiscal year ended May 31, 2013, the revenue of China fell 5 percent to $ 2.45 billion, while China National Retail sales have increased by 10%. Nike has said that Nike clothing size could not meet consumer demand for more self-style. When Nike's brand strength is strong enough to be able to change a product, if there is the right size is not so important. ? New York Securities analyst Faye Landes, said: "At the time, the demand is very strong for Nike apparel, business is good," so the size of the issue is not important, "Today, executives realized that they still have to improve space. " German-based Adidas NEO brand launched in China, which is aimed at young brand, to seek between sportswear and fast fashion to take a middle road. China has become the largest market for the brand NEO. Shanghai Rui business consulting firm before Luhai Rui, general manager, said: "Adidas has with its understanding of Chinese consumers ahead of the competition by a mile Adidas learn how to make fashion and sports meet consumer demand for integration.." 20-year-old Shanghai student Eric? Yang said, compared to Nike, Adidas, he prefers, because the Adidas goods more affordable. He said: "Out of our school, Nike and Adidas discount stores on the other side next to the Adidas store is always crowded, but not many people have the Nike store.." reported that many Chinese young people are subjected to relatively cheap fast fashion attraction. 18-year-old Zhejiang girl had often wear Nike and Adidas, but few now wear a sportswear. She said: "when young, you do not care what their parents to buy what you wear but older then, to make their own choice, Nike and Adidas for me a little expensive.." reported that, in a rapidly changing society, Nike's marketing strategy is also facing obstacles. The company is still using sport athlete to spread the idea that anyone can succeed - in today's China, this approach increasingly difficult to achieve, because Chinese parents are bringing unprecedented attention cheap air jordans on the books rather than basketball or Tennis on. In contrast, the previously immutable Adidas sports concept turned into focus on fashion and lifestyle concept. With Nike's difficult to regain lost ground in China, which is gradually reduced inventory, product updates and change in marketing strategy. May 2013, the company replaced the general manager of China. Nike Chief Financial Officer Donald? Blair said during a conference call on June 27, sales of the company's largest retail partner in China is growing, it is a encouraging sign. He said: "Nevertheless, we still have much work to do." (Chinese shoes Network - the most authoritative and most professional Footwear News, Media Partners: Apparel IT) send to walk after the Alexander Wang, instead of Demna Gvasalia bring first Balenciaga 2016 winter ready to wear series was released, in addition to personal brand Vetements shock street fashion, Demna Gvasalia in Balenciaga design work, deep thinking style of the Paris classic brand, with six months of review Cristó BAL Balenciaga old, again to the method itself re packaging Balenciaga. two different years of fashion designer, invariably chose Paris as a settlement, the same like like fashion on the concept, such as the use of non mainstream models performed with non mainstream niche, now time series show, street artist Jane Moseley, music DJ Clara 3000 in all express the Demna Gvasalia willingness, think like-minded friends better interpretation of the style of dress. predecessors' thought and its concept, make the series more than three levels, first of all by the debut of the Padded hip suits and turtle neck shape, to become the whole topic puffer coat and strapless style, finally to a variety of flower pattern design for node, very visual effect. Outside the clothing, handbag accessories, Demna Gvasalia to as inspiration toolbox, Cycle-bag, market bag, get rid of the old image of Alexander Wang, the entire series are full of surprises, as Balenciaga and Demna Gvasalia cooperation in the launched an important first step.Japanese fashion godfather Hiroshi Fujiwara (Hiroshi Fujiwara) the main reason of the trend of the brand fragment design and well-known sports brand NIKE cooperation sensation at this year's trend of industry caused absolutely can not be ignored. This pair of shoes woven using computer technology made of silicone ride with uppers instead of the traditional lace Sock Dart sports shoes, has become a highlight of this year. The fan we bring shoes "Dark Loden" color list. The use of computer technology weave shoes made of woven shoes with uppers of silicone instead of the traditional ride with shoelaces, most useful on a white flag with a gold Swoosh presentation. The avant-garde trend is definitely one of the highlights on the streets.& Nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation Recently, cnet substandard media reports, sports manufacturer Nike or terminate its health smart bracelet fuelband related operations. Despite the subsequent Nike regard in an interview re / code interviews, which give a denial, but admit fuelband sector indeed a substantial downsizing in the future or will shift its business focus, no longer committed to the hardware product development, but more engaged in Move soft R & D. In fact, Nike as the first wearable health monitoring devices to join the company, the industry leader in terms of perception, or rather mind. From 2012 debut fuelband sports bracelet, then later fuelband se come out, more and more consumers began to change the traditional image of Nike:! Conservative sporting goods manufacturer has to go on the route of the high-grade and therefore the atmosphere Many people believe that Nike will be through the wearable device of this "wind" boom, and then took the opportunity to fire one. However, Nike is not done. Why is this? Some people might think at first glance, this is the Nike "sacrificing" approach in complaints to the wearable technology - after all, Google, Apple and Samsung and ot cheap air jordans online her giants of the shot, to some extent has been determined other companies struggling in vain. Nike is the biggest problem facing, how can only guarantee the stylish device, but also allow consumers to keep fresh, rather than playing a few months, corner put health monitoring equipment discarded bought. To this end, Nike chose to withdraw Hardware "battlefield", skillfully avoided a soon to be started in the "battles." evasiveaction As we all know, first Google android wear proposed project force wearable device, after another big coffee Apple iwatch year eager era wearable device want to call it. Although Nike as a $ 60 billion market capitalization, annual shipments of 120 million, only a single year 2013 total revenues amounted to $ 25 billion in international business, but in the field of fashion and technology, who are willing to direct against Google and apples? Besides, maybe they are extremely concerned about the giant health monitoring in this area. Google and Apple in the double squeeze, the day will not be easy, Nike most aware. At the same time, the relationship between Apple and Nike have been good, which is from Cook had previously fuelband wearing wristbands can be seen attending public events. Nike whether you want leveraging Apple "Quxianjiuguo", the moment can only be a guess, but according to cnet news, Nike force software market, its essence it is to be compared to their own fuelband iwatch this broader hardware platform, to better promote their products. In this regard, boutique investment bank rutberg & amp; co Company Managing Director rajeev chand noted wearable competition in the market space is getting smaller, and everyone is waiting for Apple's "Zoom trick." In this case, even canalys research company wearable device industry analyst daniel matte also said: "The sentence tell the truth, I do not think Nike wanted to keep Apple in the hardware market head-on." seize the key When it comes to science and technology, industrial chain and the markets, Nike is very clear, shoemaking set of patterns completely inappropriate for doing health monitored. After all, wearable field more emphasis on software, user interface and proprietary data management. At this point, fitbit on the successful implementation of the export data from the detection device to your computer, and therefore subject to the business users. Although Nike is better to do in this regard fibit good, but no doubt that's nike + running sports people belong to one of the most favorite sports app software. It is understood that in 2013 nike + running single in downloads in China exceeded 3 million times on global downloads has more than 20 million times. For a mass movement aimed at the promotion of sports brands, nike + running better than it seems fuelband interpretation Nike wearable technology and kinematics meaning. For the moment the main health card wearable device market, third-party application providers already optimistic about the health data of this valuable resource, while "holding a bunch of 'wealth' but do not know what to do," the Nike do? Technology Media re / code commented that Nike "not been able to fully exploit the market." It may in the end is not able to fully exploit, or the wrong focus attention before it? fought in the software market - Nike seems to have caught his center of gravity. "We have a lot conceptually attractive products, but they have yet to be improved in terms of attracting consumers and consumer experience. For Nike, let others go to this share increased competition muddy water, it seems Is the most sensible "(Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: shoe & nbsp; clothing and shoes information.) [global shoes Network shoes city aspect] use science and technology across the Edo period, with fashion to create a successful future. In 2010, Nike found the Japanese designer Takahashi shield and his design team GIRA, jointly set up a named GYAKUSOU, to run as the leading regional flag jordans on sale mens ship series, innovative, lightweight, breathable, waterproof function of running equipment, we first reported earlier this season's new single 3/4 Sleeve Tee however, the official news, recently also officially released the third quarter other cooperation projects in accordance with the previous directory, shooting practice, also by Takahashi shield and GIRA team participated in the deduction, the difference is that this is not back to the shuttle in the modern city, instead of the background is full of old Edo atmosphere of Japanese architecture, contrast and movement GYAKUSOU clothing innovation, modern sense of contrast, full preview! 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's top vision ABX is the designer, registered in 80s in Chinese, with the accelerated progress of the internationalization of the Wenzhou home, the boss thinks it is conducive to the future development of the brand only buyout business, and after several rounds of negotiations, the international trade in pile shaking last year turnover. in the absence of a permanent menace from the rear access to the Asia Pacific management rights, Shanghai Lei Bao Garment Co. Ltd. Lei Bao and ABX came into being, from the two in one, which is a management company, is a brand, both closely linked. decision making is the key to success. Shanghai Lei Bao, Following the Mic Drop and Zero have released the Premiere version, also can not wait to follow. 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