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& nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] we have to revisit the once marginalized Converse, Nike, this famous brand canvas shoes, Nike has become a big money secret weapon. March 20, Nike announced the latest quarter earnings. Excluding the impact of foreign exchange rates, as of February 28, 2015, Nike's revenue grew by 13%, including the Nike brand revenues increased to $ 6.9 billion, an increase of 11%. Obviously, Nike's overall growth rate than the Nike brand, and increase the reason for this difference is the filling Converse. As of February 28, Converse last quarter's revenue reached $ 538 million, an increase of 28%. Thus, the famous American investment site The Motley Fool is like Converse describe internal drive lurking in the Nike radar. For the performance of substantial growth in the last quarter of Converse, Nike Chief Financial Officer Don Blair said, "an objective reason is that some shipments just ahead of the fourth quarter to this quarter, of course, the most critical is due to North America Rapid growth areas of performance. And in some areas of the European market, we have introduced more direct channel, this direct-to-consumer approach continued to be strong. " In addition, the Converse Chuck Taylor All Star series celebrating 98 years of marketing activities, its brought important growth point. "We put a lot of infrastructure costs and marketing expenses, Converse and therefore gain a huge market demand." Don Blair explained, it seems from the data, the more obvious the effect of these inputs. Not only this, but also, and recent growth Converse brand related litigation. Over the years, a variety of plagiarism on the market behavior of a few Converse canvas shoes, Converse has long patience finally bright and clear in their attitude last year. October 2014, Converse filed against 31 competitors in trademark infringement lawsuit, the defendants included H & amp; M, Wal-Mart, FILA, and other famous brands. Converse said the illegal use of their core design element classic Chuck Taylor sneakers, and mass production, distribution or sales of these cottage products. the face of large-scale plagiarism, the past few years, Nike has been to try to avoid court proceedings, but sent a warning letter. However, in the past sent out more than 180 warning letters did not bring any results, Nike and Converse had filed a lawsuit in New York federal court. It turns out that legal action Converse channel is correct. According to the complaint report for February showed a part of the defendants have been voluntary and Converse reconciliation, and to stop the infringement, which were included in H & amp; M, Tory Burch, Zulily and Ralph Lauren4 well-known brands. Among them, the American big-name fashion Ralph Lauren not only agreed to financial compensation, it will destroy all infringing sneakers, production template tools and related marketing materials. This progress, will inevitably bring about growth and enhance brand influence Converse product demand. More importantly, this will get rid of troubled tort Converse more than ten years of big problems, confidence in the brand can not be ignored internal enhancements. Of course, as many as 31 cases of lawsuits has not completely ended, many of them difficult to deal with complex cases. It is hard to judge the results of litigation can bring much positive impact as Converse. However, one thing is certain, and that is continue to increase shareholder Converse are more popular than ever Nike welcome. In 2003, Nike decided to price $ 305 million acquisition of Converse, most people are not optimistic about the prospects after being acquired Converse. But no one knows the reason why Nike will acquire Converse, stress is a basketball player in the field of resources and channels. Before the cheap air jordans 1980s, the lack of competition in the market because of basketball, Converse was once the NBA's dominant United States, Converse basketball shoes on the field everywhere. But soon after, Nike, Adidas and Reebok and other brands have rise hindsight old Converse also a chance to respond, and after the product technology and design are far throw. Fading Basketball products makes Converse devastated. acquisition of the year, with annual sales of only $ 205 million Converse. But after Nike acquired Converse basketball remaining resources on the first series of its merger. Then the low-tech, relatively inexpensive Converse basketball shoes as Nike's low-end products, to attract young consumers. In terms of player endorsements, Nike, Converse will sign some strong young players to be the commercial value of these players has improved, and then be dug Nike original brand name. All in all, Converse is Nike basketball court as "transitional board." Ultimately, the clever Nike Converse rely on resources and brand strength of existing technology to gain a firm foothold in the NBA soon. The Converse brand was diluted after its resources, has become a marginalized sports brand. In a few years after the acquisition, the Converse sometimes could not find their own direction. At that time the situation Converse, Reebok and now quite similar. In 2006, Adidas for basketball and football fields in the United States against Nike, the formal acquisition of the time in the US market leading sports brand Reebok. There is no doubt the first to seize a strong suitor resources Reebok basketball and football and other products, Reebok, Adidas has also been replaced by a series of endorsements in the NBA. Then on branding, Reebok gradually lost properties, deteriorating operating performance, and lost the American Football League NFL sponsorship deal in 2010. Then, nearly two years Adidas will transition to the fitness brand Reebok, to help companies to attract female consumers. But the results show continued drag, Nike, Adidas and New Balance and other brands in front, Reebok fitness areas difficult to turn. Late last year, there was news that Adidas will sell Reebok brand. Although the company denied that, but the face of Reebok, Adidas patience before the hard line will not remain too long, it is likely to give up at any time to save the brand. Compared with Reebok, Converse is much luckier. Converse has been weakened after basketball superiority and sports properties, Nike will its transformation into a casual fashion brand. Relying on the more than century-old brand, and unsurpassed design classic canvas shoes, Converse quickly among young people then set off an upsurge. In fact, after the acquisition of Converse, Nike also make up a short board. Previously, Converse made generous talk about technology, but only canvas shoes feelings, this strategy is not only to keep a lower product cost, and feelings-oriented marketing tools and dramas also captured the North America, Japan, Korea and China girl heart . The previously mentioned classic canvas shoes 98 anniversary marketing campaign, it is this strategy is reflected in the last quarter to create a lot of market demand for the Converse. With the increasingly clear positioning and strategy, Converse in recent years, growth momentum is very strong --2012 fiscal year and fiscal year 2013 revenues were $ 1.324 billion and $ 1.449 billion; by 2014, its business close and then climbed to $ 1.684 billion, up 16.22% surge; previous quarter year on year growth is up 28%. It now appears, Nike completed a successful investment. This year for the Nike brand to create revenue, on the basis of the purchase price has been almost sixfold. It is foreseeable that in the future a longer period of time, make some money, Nike may put more resources into Converse. At least, Nike will not be like 12 years ago as "neglect" its secret weapons. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: Danby Merino fashion brand)Air Jordan 2011 is undoubtedly the JORDAN brand in the rabbit year, the main push shoes. Although the "flash" Wade will be in the playoffs when wearing the new design for the Jordan Fly Wade's exclusive boots appearance, but JORDAN BRAND will not stop for the release of Air Jordan 201 new color. Today, we bring you is the new color of the Air Jordan 2011 red / grey color, the AJ 2011 Patina manual leather upper with silver, perforation and tongue lace is used in red, red and white in the bottom of the big end of the combination of Jumpman and mark "23" Logo and the use of the white lace. At present, this Air Jordan 2011 red / gray color has not yet been announced its official date of sale, please pay attention to our news, we will bring you the latest report about this shoes. today, there's a rally of Avengers at the cinema! The shoe circle is also a collection of the Nike Air Huarache European Union edition! , with London, Paris, Milan and Berlin as four major European cultural cities as the theme, launched a series of urban shoes. white, green, blue, red, white, red, and black and yellow. Which talent can match the city? The shoes are on sale in Europe now, oh, ~ A method for the most complete system, is the most effective one's sleep is also important for science and health. If you ignore some small things sleep, bad for health. 1 wearing the "table" sleep. 2 wearing the "teeth" to sleep. 3 wear the "hood" sleep. 4 with "machine". 5 with "makeup". 6 with "others" sleeping wife. May wake up to be killed by the others! 0.jpg (87.04 KB, download number: 0) download attachments saved to the album 2010-10-25 08:44 upload 1.jpg (72.55 KB, download number: 0) download attachments saved to the album 2010-10-25 08:44 uploadNew balance 530 classic series usher in new makeover, overwhelmed and spring to build a clean new collocation, bringing three different color. respectively to sky blue, gray and black to create the body of the shoe body, vamp uses suede, high-quality leather and breathable mesh material splicing presented, highlighting the full texture. White details of the dress, combined with white ENCAP in the bottom and natural rubber backing, strong movement of the atmosphere. Tidy ably image, can add luster to your leisure and sports. at present, the three colors are on sale in the world, like a friend may wish to pay more attention to the side of the store.KSWISS KSWISS brought ALLWHITE PROJECT to the end of the cooperation, the brand to join the popular Japanese cartoonist Asano Ichiji, KSWISS the creation of "WHITE FANTASY" animation film. Tells the story of 17 year old KSWISS THE CLASSIC found the laurel shoes and tennis like a mysterious creature in Harajuku store, then began to fly in the sky fantasy story. The bright, soft and beautiful pictures, have expressed for the infinite imagination of the cartoonist shoes, shoes for young also expressed most simple longing for the good. This year??s Air Jordan 11 ??72-10?? Holiday 2015 release will commemorate the ??95-??96 Chicago Bulls 72-10 record season. Advertisment The Air Jordan 11 will have similarities to the Air Jordan 11 ??Space Jam?? but will be featured with Red accents instead of Blue, as well as a iridescent-like glossy patent leather overlay. They??ll feature a thick premium leather upper build (instead of the traditional mesh), much like the prototype sample pair we seen awhile ago, that will sit atop a traditional Air Jordan 11 translucent outsole. Other details will also include an embossed Jumpman logo on the back heel instead of embroidered, as well as a Blacked out ??23?? on the upper heel, along with the classic rope laces, Black/Red carbon fiber and the numbers ??72?? and ??10?? on the lace tips. You can also expect another raise in the retail price tag, as they??ll be set to release at $220 USD. The shoes will come housed in the traditional slide out packaging. Air Jordan 11 72-10 Release Date Get a closer look at all the additional detailed photos, on-feet looks and how they??ll come packaged ?C which will carry on its traditional box, below of the Holiday 2015 remastered Air Jordan 11 Retro ??72-10?? edition. The ??72-10?? Air Jordan 11 will officially release just in time for Christmas on Saturday, December 12th, 2015 at select Jordan Brand retailers in full family sizing. The retail price tag is set at $220 USD. Let us know what you guys think in the comments section below. Would you have been happier with the Space Jam 11s? Air Jordan 11 Retro ??72-10?? Black/Gym Red-White-Anthracite 378037-002 December 12, 2015 $220 RELATED: Air Jordan Release Dates UPDATE: Nikestore has restocked the Air Jordan 11 ??72-10?? but there is only one thing you need to unlock the shoe for availability, an access code. Once you get the code then you can cop here. UPDATE: The highly anticipated Air Jordan 11 ??72-10?? is set to debut tomorrow, December 12th in full family sizing that will be widely available at select Jordan Brand retail stores. Check out the latest images below and for those that can??t get a pair online/stores, there??s always eBay. UPDATE: You can expect the Air Jordan 11 ??72-10?? to complete a lot of sneakerheads Christmas list and while we are only days away from the drop, we now take another look at a few on-feet images via Finish Line. UPDATE: Nike has just announced that they have moved up the release date of the Air Jordan 11 ??72-10?? from December 19th to now December 12th. A full week ahead of its original release date. They??ll officially launch on December 12th at 10AM EST/7AM PST on Nike.com. The retail price tag is set at $220 USD. UPDATE: Here are an on-feet and video review of the Air Jordan 11 ??72-10?? from @iAmTMCII that gives you a detailed look and honest opinion of the highly anticipated release. Air Jordan 11 72-10 On-Feet Review Air Jordan 11 72-10 Video Review UPDATE: One of the hottest releases of the year, the Air Jordan 11 ??72-10?? is officially only days away from releasing. Check out these brand new 12 detailed images via Kenlu of the holiday Air Jordan 11. Who can??t wait for December 12th? UPDATE: Check out the latest images of the Air Jordan 11 ??72-10?? below via Bounce that will be debuting on December 12th. UPDATE: Following official images, we now get another look via Kix Square at the highly anticipated Christmas 2015 Air Jordan 11 ??72-10?? that will be available on December 12th. UPDATE: Here are official images via @J23App of the Air Jordan 11 ??72-10?? that debuts on December 12th and will retail for $220 USD. UPDATE: From November 19th through December 18th Finish Line will be giving away one pair of the ??72-10?? Air Jordan 11s each day. Just post on Twitter or Instagram featuring your best street style, follow them, and hashtag #EpicFinish. They??ll reach out to the person with the best post each day to get your information they can send you out a pair of ??72-10?? Jordan 11s when they release on December 19th. To enter, click here. UPDATE: The Air Jordan 11 ??72-10?? will be available in full family sizing, and here is a detailed look via Sole Heat at the gradeschool version. UPDATE: The Air Jordan 11 ??72-10?? will also be available in baby sizes for the entire family to enjoy. For interesting in scooping up some baby ??72-10?? Air Jordan 11s today find them via eBay. UPDATE: Jordan Brand athletes are already starting to receive their Christmas package that includes the ??72-10?? Air Jordan 11. Here is a closer look from @ripcity3232. UPDATE: With every holiday Air Jordan release, Jordan Brand will be debuting matching apparel to go along with the launch. Here is a first look at what to expect from the highly anticipated Air Jordan 11 ??72-10?? apparel collection via @icyheatsole. UPDATE: Here are the latest on-feet images of the highly anticipated ??72-10?? Air Jordan 11 via mikez_tagram. For good measure there is even a glimpse look at the ??Burgundy?? Air Jordan 5 that would make for one hell of a nice retro release in 2016. Air Jordan 11 72-10 On-Feet UDPATE: Today at the Jordan Brand Holiday 2015 event, they displayed their upcoming Holiday releases that included the highly anticipated ??72-10?? Air Jordan 11. One of the key reports of the event was the official pricing for this year??s holiday Air Jordan 11, which is set to be $220 USD. Check out a few of the images from the event via @j23app and @shegotgame below and let us know if you??re happy about the new pricing in the comments section. UPDATE: Here are some exclusive on-feet photos from @wattsgoodie of the highly anticipated Air Jordan 11 ??72-10?? release. Check out the images below and be sure to follow Watts Goodie on both Twitter and Instagram.black color design low-key cool Air Jordan to 31 Low, the design of low to help bring more light smart wearing experience. Combined with the texture of the material and the preparation of black litchi peel show shoes out of the ordinary. In the bottom of the Flightspeed module and the Flywire with the golden laces elements let it become the field the most suck that a ~ eye shoe information: Air Jordan 31 Low number: 897564-023 sale price: $1399The shoes sale now, love friends can click here to go to the official website to buy Nike! 28 Air Jordan x KAWS joint series will lead in the domestic sale! in addition to coach jackets, hoodies, T-shirts and hats, the most important is that the pre-sale price has exceeded a million KAWS x Air Jordan 4. This afternoon, Jordan Brand officially released the relevant information available, the details are as follows: rumor volume scarce, seems to be limited to offline stores offering from above, a Nike.com official website recently released from the side and not mentioned in the online sale. You may wish to find a shop near the registration as soon as possible! In addition Xiaobian look at the United States shoe chain stores Footaction from sale shop list, heart inexplicable home court advantage arise spontaneously! Only one shop on sale is reflected from the side of the joint of the precious KAWS x Air Jordan 4 "Cool Grey " number: 930155-003 release date: March 28, 2017 (domestic) /3 31 (International) sale price: $2499 RMB/$350 $ related apparel will also be on sale together atJordan Brand has been committed to innovation and breakthrough this point we can't deny that the new work will continue to show a good proof of this point, and this Air Jordan 15Lab12 seems one of them. Shoes based on Air Jordan 12, the leather elements on the part of the knitting elements replaced 15 generation very recognizable, make shoes more breathable and comfortable, but also more casual style. And in front of the black and white color, do not look carefully and let people think that is Air Jordan PLAYOFF 12 "". get reloaded, the app store search "get" to download the latest version, more information about shoes, more beauty pretty shoes, Nike grab shoes, true and false identification of shoes, cool T-shirt gold and get everything; detailed inquiry micro letter "dunkhome", "getdunkhome", micro Bo "when the guest," "getapp" and get our sports life! Source: therealchickenwop